External-client project
AlexRia needed to turn an involved, high-value import service into a website that explains the process, sets honest expectations and makes the first step easy.
Context
AlexRia (Alex Ria Trading International) helps people in Sri Lanka import vehicles from Japan, from sourcing the right model at auction to clearing, registering and delivering it.
Importing a vehicle is a high-value, unfamiliar and paperwork-heavy decision. Most of the commitment happens before the car arrives, so the website had to make an involved process feel understandable and trustworthy, and turn interest into a real conversation.
The challenge
The strategy
The site is structured around the customer’s real journey rather than the company’s internal departments: what the service does, what it can look like, how it works step by step, and the questions people actually ask.
Pricing stays as “price on request”, and every point of interest opens a pre-filled WhatsApp message, so a conversation begins with context instead of a rigid checkout.
Important decisions
A clear step-by-step import journey — sourcing, letter of credit, inspection, shipping, insurance, clearance, registration and delivery — is explained before individual vehicles, so buyers understand the service, not only the cars.
Vehicles are shown as examples with pricing confirmed per order, avoiding misleading fixed prices in a market where rates and specifications move.
Model-specific, pre-filled WhatsApp inquiries make starting simple and match how buyers here already reach out.
English and Sinhala sit together so the service is clear to the widest local audience.
Delivered outcome
Related challenge
We can map the journey, set clear expectations and give people one easy way to start the conversation.
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