Brand Strategy & Identity

A clearer reason for people to choose you

We help businesses define what they stand for, who they need to reach and how the brand should show up with confidence.

Starting price

FromLKR 150,000AUD 1,300USD 900

Final scope and price are agreed in writing.

When this helps

Your business has moved forward. The brand has not.

A brand project is useful when the way people see the business no longer matches its direction, value or ambition.

01

Starting something new

Build a clear foundation before investing across too many channels.

02

Outgrowing an old identity

Bring how the business looks and speaks in line with where it is going.

03

People struggle to understand the offer

Clarify the promise, priorities and reasons to choose the business.

04

Several offers or brands need structure

Make the relationship between them easier to understand and manage.

Is this right for you?

A good fit, and when to choose something else

This fits if you

  • Are starting something new and want a clear foundation before spending across many channels
  • Have outgrown an identity that no longer matches where the business is going
  • Find that people struggle to understand the offer or why to choose you
  • Have several offers or brands that need a clearer structure

Consider another step if you

  • Only need a logo file with no thinking behind it. We can suggest a simpler option
  • Want a new look without addressing the message or audience underneath
  • Cannot yet involve the people who understand the business and can approve direction

How we work

Clarity before creative direction

We agree on the business question, audience and practical constraints before exploring visual answers.

  1. ClarifyUnderstand the business, audience, offer and current difficulty.
  2. DefineAgree on the useful scope, priorities and creative direction.
  3. DesignDevelop and refine the identity through structured feedback.
  4. DeliverOrganize the final system and guidance so it can be used well.

Possible outcomes

What the engagement may include

The starting scope does not automatically include every item. The proposal identifies what the business actually needs.

  • Discovery and stakeholder conversations
  • Positioning and audience priorities
  • Message direction and brand language
  • Naming or tagline refinement where needed
  • Visual identity and logo system
  • Colour, typography and visual language
  • Priority brand applications
  • Practical guidelines and organized handover

What we need from you

The strongest identity is built with useful access

We need access to the people who understand the business, honest information about the offer and audience, and timely feedback from the people responsible for approval.

You do not need to prepare a polished creative brief. Existing business plans, customer questions, sales material and team knowledge are useful starting points.

Questions

Before you get in touch

How much does a brand project cost?

Projects start from LKR 150,000 (AUD 1,300, USD 900). The starting price reflects a defined scope. Final scope and price are agreed in writing once we understand what the business needs.

Do I get a logo, or a full brand system?

It depends on the agreed scope. A project can range from focused identity work to positioning, messaging and a wider visual system. Your proposal lists exactly what is included.

Do you write the messaging as well as design the identity?

Yes, where it is part of the agreed scope. Positioning and message direction often come first, because the identity should express a clear idea.

Do you work with clients outside Sri Lanka?

Yes. We are based in Sri Lanka and work with clients internationally. Prices are shown in LKR, AUD and USD.

Ready to make the brand clearer?

Start with the business question

Tell us what has changed, where people get confused and what the brand needs to help you achieve.